As the holiday season approaches, small and medium businesses (SMBs) are given a unique chance to enhance sales, forge deeper connections with customers, and close the year with style.

Yet, the whirlwind of this vibrant time can overshadow key last-minute strategies that can transform your efforts from good to spectacular.

Let’s explore some essential tips and actionable insights across various industries, including retail, restaurants, hospitality, construction, healthcare, and professional services. Let’s make your holiday season not just successful, but unforgettable!

New Trend Opportunities

1. Visual + Voice Search Optimization

50% of shoppers now use voice assistants for holiday planning, and visual search tools like Google Lens drive 20% more engagement for businesses with optimized content.

Action Steps:

• Add voice-friendly FAQs to your website (e.g., “What are your holiday hours?” or “Do you offer gift wrapping?”).
• Use schema markup to highlight holiday hours, events, and product availability in search results.
• Post high-res photo . . .